The latest shiny object of communications I am hearing about is "hub and spoke," where spokes of communication are served by a central hub of content.

I like the concept, in that it tries to justify another shiny object I have a hard time caring about; "lifestreaming." If the spokes serve diversified audience niches thru customized content, then I get it. Awesome.

If the spokes are different communications tools- for example, Twitter and Facebook serving a blog as hub- then you can't get me to care.

Also- if hub & spoke means what I hope it does, then it really represents nothing new. Can you dress common sense in new clothes and call it a trend?

I guess you can.