So Chris Brogan (http://www.chrisbrogan.com/…and-trust/) threw a few noses out of joint when he ran a sponsored post on his dad-o-matic blog. Good for him. Perhaps he worried in retrospect that he didn't disclose enough in advance what he would be doing, since he had an advisory capacity in the firm, Izea, that ran the ad campaign for K-Mart. I'm not sure he did the wrong thing there, but lesson learned in pleasing the "hard core purist" social media audience. Remember, Forrester's Jeremiah Owyang got flack for trying out the Magpie ad service on Twitter (http://www.web-strategist.com/…inishing/). He was just experimenting, but people got bent out of shape.

Fact is- again- that the early adopters and purists aren't the only social media stakeholders out there any more. The only question in my mind (despite my statement a few posts back that I "don't want to monetize my blog") is not should marketing and sponsorships appear in social media, but are the people doing it ethically? We're going to see more of this, not less.

And anyway, I think Chris has got Moxie.