Jeanette Gibson gave this fantastic presentation about what Cisco has learned from their Social Media efforts at John Gerstner's great workshop on <a href="http://www.communitelligence.com/…/index.cfm">Executing Social Media</a>. I co-presented with Jeanette and answered some QA afterwards, but Jeanette was clearly the star as numerous people from big corporations are seeking to engage with Social Media back at the HQ. Jeanette has some excellent quotes in here that will help anyone out who is trying to start their own corporate social media initiative. Most especially where she talks about their realization that they just need to trust their employees to do the right thing and move the organization from a command/control mentality to teams/collaboration.