Heading into work today I was thinking about all of the things that go into Social Media and I was wondering, if you had to, where would you rank these three items in terms of ultimate importance:

Transparency
Creativity
Interactivity

For my thoughts go to www.engageinpr.com

Later,
/kff

I acknowledge that each of these are important and I realize they are not the only items of significance. What I want to know is where you rank them in overall importance.